Profound vs Surfer

Both are ai visibility monitoringtools, and both have been checked field by field against their own sites. Below is where they actually differ — and where we couldn't establish a difference.

From
$99/mo
AI engines
9
Capabilities confirmed
16 of 19 answered
Based in
New York City, New York, United States
From
$49/mo
AI engines
6
Capabilities confirmed
11 of 12 answered
Based in
Wrocław, Poland

Where they differ

On the 20capabilities we track, we found no case where one of these does something the other verifiably doesn't. That is a real finding about how close they are — not a gap in the research. Compare them on price, engine coverage and the company instead.

Every capability, side by side

CapabilityProfoundSurfer
Monitors brand mentionsYesYes
Tracks citationsYesYes
Sentiment analysisYesYes
Competitor benchmarkingYesYes
Prompt discoveryYesYes
Share of voiceYesYes
Recommends fixesYesYes
Writes contentYesYes
Publishes contentYesYes
Builds off-site citationsYesNot published
Does outreachNot publishedNo
Generates schema / llms.txtNoNot published
Technical auditYesYes
AI crawler analyticsYesNot published
Traffic attributionYesYes
Revenue attributionNoNot published
A/B testingNoNot published
Geo segmentationYesNot published
AI advertisingYesNot published
Product catalogue optimisationYesNot published

Not published is not a no.Where a vendor never states whether it does something, we say so rather than printing a verdict we can't source — so an empty-looking row is a gap in their documentation, not a missing feature.

Pricing

Profound

  • Starter$99/mo
  • Growth$399/mo
  • EnterpriseCustom

Surfer

  • Discovery$49/mo
  • Standard$99/mo
  • Pro$182/mo
  • Peace of Mind$299/mo
  • AI Tracker (standalone)$158/mo
  • Enterprise$999/mo

Full Profound listing →Full Surfer listing →