What are alternatives to Surfer?

Tools checked to the same depth in this category include Profound, Peec AI, Otterly.ai, Scrunch.

Surfer

Verified Jul 2026·AI Visibility Monitoring·from $49/mo·6 engines

Surfer (owned by Positive Group) combines real-time monitoring of AI search visibility with content optimization and creation tools. It tracks how brands appear in AI answers, identifies citation gaps, measures share of voice against competitors, and provides AI-powered content writing and optimization recommendations to win visibility in both traditional search and AI answers.

Measures with a mix of browser sessions and provider APIs.

Tracks 6 engines

ChatGPT

Google AI Overviews

Google AI Mode

Gemini

Perplexity

Claude

Who it's for

Best for

Teams that need monitors brand mentions, tracks citations, sentiment analysis.

Skip if

You need does outreach — we confirmed those aren't offered.

Pricing

Surfer's pricing page ↗

Plan	Price	Engines	What you get
Discovery	$49/moannual billed monthly	—	0 prompts · 1 seat Full notesHide notes Create or Optimize 120 Documents, Track 10 Pages, AI SEO Optimization Guidelines, Surfy (AI SEO Assistant) & Humanizer
Standard	$99/moannual billed monthly	1 of 6ChatGPT	25 prompts · 1 seat · weekly Full notesHide notes Create or Optimize 360 Documents, Track AI Visibility, Track 25 AI Prompts (refreshed weekly, across ChatGPT), Integrations, Brand Knowledge, 1-click Content Optimization, Team Collaboration, Plagiarism Checker, Rank Drop Detection
Pro	$182/moannual billed monthly	6 of 6ChatGPTGoogle AI OverviewsGoogle AI ModeGeminiPerplexityClaude	50 prompts · 3 seats · daily Full notesHide notes Everything in Standard, plus: Create or Optimize 360 Documents, Track 50 AI Prompts (refreshed daily, across all models), 5 Brand Workspaces, 1-click Internal Linking, Content Ideas & Coverage Gap, Templates & Custom Voices, Cannibalization Report
Peace of Mind	$299/moannual billed monthly	6 of 6ChatGPTGoogle AI OverviewsGoogle AI ModeGeminiPerplexityClaude	100 prompts · 5 seats · daily Full notesHide notes Everything in Pro, plus: Create or Optimize Unlimited* Documents, Track 100 AI Prompts (refreshed daily, simultaneously across all models), Unlimited Brand Workspaces, Advanced SERP Analysis, Personalized Onboarding, Dedicated Success Manager, API Access
AI Tracker (standalone)	$158/moannual billed monthly	—	100 prompts · daily Full notesHide notes Track & improve brand's position in AI answers. Track 100 AI Prompts (refreshed daily, slider options 50/100/200/unlimited), Key LLM models, 5 Brand Workspaces, Mention Gap and Brand Sentiment, Visibility Score & Share of Voice, Export Reports (CSV)
Enterprise	$999/moannual billed monthly	—	10 seats Full notesHide notes Tailored packages. SSO & Enterprise-grade Security, Comprehensive Advisory Program, Legal Onboarding Assistance, Early access to new features, Custom Limits, Tailored Team Onboarding, White-label, Priority Support

What $99/mo actually buys

Surfer supports 6 engines across its plans, but the Standard tier tracks just one. The coverage list is the whole product — not the entry plan.

Capabilities

12/20 answered

What it does

11 of 20

Monitors brand mentions

Yes

Tracks citations

Yes

Sentiment analysis

Yes

Competitor benchmarking

Yes

Prompt discovery

Yes

Share of voice

Yes

Recommends fixes

Yes

Writes content

Yes

Publishes content

Yes

Does outreach

Doesn't

Technical audit

Yes

Traffic attribution

Yes

Builds off-site citations

Not published

Generates schema / llms.txt

Not published

+6 not published

AI crawler analytics	Not published
Revenue attribution	Not published
A/B testing	Not published
Geo segmentation	Not published
AI advertising	Not published
Product catalogue optimisation	Not published

Where it runs

3 of 6

Web app	Yes
Chrome extension	Yes
Public API	Yes
MCP server	Doesn't
Slack app	Not published
Requires a script on your site	Not published

What you get out

6 of 11

CSV export

Yes

Looker Studio

Yes

White-label reports

Yes

Scheduled reports

Yes

Shareable dashboards

Yes

Email alerts

Yes

JSON export

Not published

PDF reports

Not published

+3 not published

Google Sheets	Not published
Slack alerts	Not published
Webhook alerts	Not published

Agencies & teams

3 of 3

Multiple brands	Yes
Client sub-accounts	Yes
Role permissions	Yes

Trust & compliance

3 of 5

ISO 27001	Yes
GDPR	Yes
Data residency	Yes
SOC 2	Not published
SSO	Not published

Not published is not a no.Yes means it is on their site. Doesn't means we read a page that would list it and it wasn't there. A blank in their docs is a gap in ours — not a claim about their product.