
Verified Jul 2026·AI Visibility Monitoring·from $25/mo·7 engines
OtterlyAI tracks a customer-defined library of search prompts daily across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot and Claude, recording brand mentions, cited domains/URLs, sentiment, and competitor position per prompt, segmented market-by-market across 65+ countries. Its Content Audit and Crawlability Checker score existing pages on structured data and AI-readiness and feed a Recommendations engine, but the product stops at giving actionable briefs — it does not generate or publish articles itself. Agencies get Workspace Management for separate per-client environments, and an early-access Agent Analytics module tracks which AI crawlers actually hit the customer's site.
Measures with real browser sessions, not vendor APIs.
Tracks 7 engines
Best for
Marketing Teams, SEO Teams, Agencies, and Enterprises — per the Features page's 'Built for teams that care about visibility' section, each with its own named use case (marketing: 'increase brand visibility and drive pipeline'; SEO: 'track AI visibility alongside traditional rankings'; agencies: 'deliver AI Visibility reports that wow clients'; enterprises: 'build authority and get found in AI').
Skip if
Does not write or generate content itself — Content Audit and Content Briefs diagnose and recommend, but the Features page has no content-generation product (contrast with competitors like Writesonic, named on their own /alternatives page as 'built for content generation' vs. Otterly being 'GEO-native'). Agent Analytics (the AI-crawler-hit tracking feature) is explicitly 'currently in closed beta,' not generally available, despite being listed with metered quotas on paid plans. No GA4 connection or AI-attributed-traffic/pipeline feature was found anywhere in the Features or Pricing pages (unlike some direct competitors) — the only traffic-adjacent evidence is a 'AI Referral Traffic' free tool named in the footer nav, whose own page wasn't in this harvest, and two of OtterlyAI's own blog posts analyzing their own GA4-vs-self-reported signups, which describe internal company analysis rather than a documented customer-facing product feature.
“"LLM Monitoring focuses solely on tracking the direct output of large language models (LLMs)... OtterlyAI, however, takes a different approach by analyzing AI Search platforms directly. Think of it as a first-person perspective on how these platforms retrieve and present information." — home page FAQ, 'What is the difference between LLM Monitoring and AI Search Monitoring?'”
Otterly.ai, from their site
| Plan | Price | Engines | What you get |
|---|---|---|---|
| Lite | $29/mo | 4 of 7 | 15 prompts · daily Full notesHide notes15 search prompts, daily tracking frequency, 1 Workspace, unlimited team members, unlimited Brand Reports, 3 recommendations/week, multi-country support (50+), AI Prompt Research Tool, Brand Visibility Index, Domain Ranking, Link Citations Analysis, GEO Audit, detailed reports & export, 1,000 GEO URL Audits/month, group onboarding session. No API or MCP access on this tier. Extra search-prompt add-on 'not available' on Lite (per the Add-Ons table). Paid engine add-ons available at Lite pricing: Claude +$29/mo, Google AI Mode +$9/mo, Google Gemini +$9/mo. |
| Lite | $25/moannual | 4 of 7 | 15 prompts · daily Full notesHide notesSame core allowance as monthly Lite (15 search prompts, daily tracking, 1,000 GEO URL Audits/month) billed annually at this monthly-equivalent rate. Paid engine add-ons at Lite annual pricing: Claude +$300/yr, Google AI Mode +$93/yr, Google Gemini +$93/yr. This annual price sheet's includes-list drops the explicit 'Unlimited Team Members' / 'Unlimited Recommendations' line items shown on the monthly sheet and instead lists 'AI Keyword Research Tool' where the monthly sheet says 'AI Prompt Research Tool' — recorded as printed; not resolved as the same or a different feature. |
| Standard | $189/mo | 4 of 7 | 100 prompts · daily Full notesHide notes100 search prompts, daily tracking, unlimited workspaces, unlimited team members, unlimited Brand Reports and recommendations, multi-country support (50+), 5,000 GEO URL Audits/month, Google Looker Studio Connector, API access (2,000 requests/month), MCP access (2,000 requests/month), Agent Analytics (200k events/month), group onboarding session. Marked 'Most Popular'. Extra 100 search prompts add-on: $99/month (Standard plans capped at +300 additional prompts total, beyond which the account is moved to Premium per the page's own note). Paid engine add-ons at Standard pricing: Claude +$109/mo, Google AI Mode +$59/mo, Google Gemini +$59/mo. Agency Partner status (apply-in) raises this tier's prompt allowance to 150 and adds unlimited workspace management, pitch workspaces, and white-label Looker reporting — same $189/mo base price, not a separate SKU. |
| Standard | $160/moannual | 4 of 7 | 100 prompts · daily Full notesHide notesSame 100 search prompts / 5,000 GEO URL Audits / 2,000 API requests per month as monthly Standard, billed annually at this monthly-equivalent rate. IMPORTANT DISCREPANCY (confirmed on both the harvested page and a live re-fetch today, so not a stale-scrape artifact): on this annual-billing view, the plan card explicitly reads 'MCP (coming soon)' and the annual includes-list omits any MCP request quota entirely — contradicting the monthly-billing view of the SAME Standard tier, where the card says 'MCP access' and the includes-list states a live '2,000 MCP Requests per month'. Recorded as-is on each billing-cycle entry rather than picked one as correct. Extra 100 search prompts add-on (annual): $1,020/year. Paid engine add-ons at Standard annual pricing: Claude +$1,100/yr, Google AI Mode +$610/yr, Google Gemini +$610/yr. |
| Premium | $489/mo | 4 of 7 | 400 prompts · daily Full notesHide notes400 search prompts, daily tracking, unlimited workspaces, unlimited team members, unlimited Brand Reports and recommendations, multi-country support (50+), 10,000 GEO URL Audits/month, Google Looker Studio Connector, API access (5,000 requests/month), MCP access (5,000 requests/month), Agent Analytics (1M events/month), personal onboarding session. Extra 100 search prompts add-on: $99/month. Paid engine add-ons at Premium pricing: Claude +$439/mo, Google AI Mode +$149/mo, Google Gemini +$149/mo. |
| Premium | $422/moannual | 4 of 7 | 400 prompts · daily Full notesHide notesSame 400 search prompts / 10,000 GEO URL Audits / 5,000 API requests per month as monthly Premium, billed annually at this monthly-equivalent rate. Same MCP discrepancy as annual Standard: this view's plan card says 'MCP (coming soon)' and the includes-list has no MCP quota, versus the monthly-billing view of Premium which states live MCP access with a 5,000/month quota — recorded as-is, not reconciled. Extra 100 search prompts add-on (annual): $1,020/year. Paid engine add-ons at Premium annual pricing: Claude +$4,400/yr, Google AI Mode +$1,540/yr, Google Gemini +$1,540/yr. |
| Enterprise | Custom | — | Full notesHide notesCustom search prompts, everything in Standard/Premium, Single Sign-On, custom payment options (e.g. wire transfer), Quarterly GEO Health Check, personalized onboarding session, dedicated Customer Success person. Contact-us only, no published price. |
What $25/mo actually buys
Otterly.ai supports 7 engines across its plans, but the Lite tier tracks 4. The coverage list is the whole product — not the entry plan.
| Monitors brand mentions | Yes |
| Tracks citations | Yes |
| Sentiment analysis | Yes |
| Competitor benchmarking | Yes |
| Prompt discovery | Yes |
| Share of voice | Yes |
| Recommends fixes | Yes |
| Writes content | Doesn't |
| Publishes content | Doesn't |
| Builds off-site citations | Doesn't |
| Does outreach | Doesn't |
| Generates schema / llms.txt | Doesn't |
| Technical audit | Yes |
| AI crawler analytics | Yes |
| Revenue attribution | Doesn't |
| A/B testing | Doesn't |
| Geo segmentation | Yes |
| AI advertising | Yes |
| Traffic attribution | Not published |
| Product catalogue optimisation | Not published |
| Web app | Yes |
| Chrome extension | Doesn't |
| Public API | Yes |
| MCP server | Yes |
| Slack app | Doesn't |
| Requires a script on your site | Doesn't |
| CSV export | Yes | ||||
| Looker Studio | Yes | ||||
| Google Sheets | Doesn't | ||||
| White-label reports | Yes | ||||
| Email alerts | Yes | ||||
| Slack alerts | Doesn't | ||||
| Webhook alerts | Doesn't | ||||
| JSON export | Not published | ||||
| PDF reports | Not published | ||||
+2 not publishedHide unpublished
| |||||
| Multiple brands | Yes |
| Client sub-accounts | Yes |
| Role permissions | Yes |
| GDPR | Yes |
| SSO | Yes |
Not published is not a no.Yes means it is on their site. Doesn't means we read a page that would list it and it wasn't there. A blank in their docs is a gap in ours — not a claim about their product.
Same research depth. One real difference on each row.
vs Peec AITechnical audit: Otterly.ai yes · Peec AI no$80/mo
vs ScrunchAI advertising: Otterly.ai yes · Scrunch no$250/mo
vs Semrush6 engines · $139/mo$139/mo
vs AhrefsAI crawler analytics: Otterly.ai yes · Ahrefs no$129/mo
vs RankScaleAI crawler analytics: Otterly.ai yes · RankScale no$20/moThey name PeecAI, Profound, ScrunchAI, Semrush, RankScale and Writesonic as peers on their own site.